Every professional carries two things — the message you intend to send, and the cues + signals others actually receive. Your buyers or your team, whatever the case, respond to those cues + signals. You already know yours. This is where you put them to work.
A 17-section applied deep-dive that turns your Archetype from something you read once into something you return to and use.
A branding tool grounded in branding science from How to Fascinate®, discovered by Sally Hogshead — built on a research base of more than one million people.
Seven Fascination Advantages®. Forty-two Archetypes. One set of cues + signals that is unmistakably yours.
The words you rehearse. The bullet points on the slide. The version of yourself you mean to put across the table. It's deliberate, careful — and almost entirely invisible to the person on the other side.
The impression that lands in the first seconds. How others actually experience you — the cues they read, the perception that forms, the reason they lean in or lean out. It's what your buyers, or your team, respond to every day. Your report already named yours — the Extended Report is where you put it to work.
Close the gap between the two, and you become impossible to ignore.
A personality test tells you how you see yourself. Your How to Fascinate® report already names how others actually experience you — the cues + signals you send. The Extended Report is the next step: the language, the scripts, and the corrections to put those cues + signals to work on purpose, whether you lead a team or run your own shop.
You already know your Archetype. This is the part where you do something with it — in the meeting, on the page, with the client, in the room you're walking into next.
Where you are genuinely irreplaceable — named precisely, so you can lead with the thing only you do and stop competing on everything else.
What excellence sounds like in real words — corporate and solo situations both — so you're never improvising the moment that matters most.
When you're misread → what it actually means → how to correct the cues + signals. The fix for the gap between your message and what people receive.
The cues you don't naturally send — and exactly who to bring in to complement you, so the whole picture reads the way you need it to.
How to approach anyone based on the Fascination Advantage® they lead with. A field guide for reading the cues across the table and adjusting your own to match.
Your five adjectives plus your Twin's, built into a tagline that says how others experience you — in language you can use tomorrow morning.
Your archetype-tailored cheat sheet for instantly positioning yourself in a crowded market. It contains value scripts, and fill-in-the-blank confidence phrases, and more for high-pressure situations.
Everyone leads with an Advantage. Hover any column to see how to approach the person across from you — the heart of the 7-Advantage Field Guide.
A one-time price to apply the Archetype you already hold.
Haven't taken the assessment yet? Take it first here → Then come back for your Extended Report.
Whether you're leading a team or running your own shop, this is where your Archetype stops being a result you read and starts being cues + signals you use on purpose — in the meeting, in the pitch, on the page.