FCA Certification

Deliver more. Charge more. Stand out more.

Become a Fascinate® Certified Advisor.

Amplify your impact, attract premium clients, and differentiate yourself in a crowded market by getting certified in the system behind 1,000,000+ assessments.

Apply now See the training agenda

Applications are reviewed individually. Step one takes about three minutes.

The program

What the FCA program is

Master the science of fascination, then use it to transform individuals, teams, and businesses while growing your own.

Certification equips you with the proprietary Fascinate system, the framework developed by Sally Hogshead, New York Times bestselling author and global brand guru. As an FCA you join a community of certified coaches, trainers, consultants, and leaders who use it to elevate their businesses and careers.

This science-backed methodology helps individuals and organizations:

Discover their unique communication advantage
Strengthen personal brand and leadership presence
Improve team performance and cohesion
Increase sales, influence, and engagement

Why certify

Five reasons advisors do this

1

Stand out in a crowded industry

Every industry is saturated with experts. Different is better than better. Certification positions you as a category of one by identifying and leveraging the Advantages you already have.
2

Get the tools to scale

From proven sales frameworks to ready-to-use marketing resources, you gain access to a vault of assets built to help you grow and monetize your expertise.
3

Become a high-demand authority

Certification elevates your credibility, so you can charge more, attract higher-caliber clients, and deliver greater results.
4

Transform teams and organizations

FCAs work with corporate teams, entrepreneurs, and individuals to optimize performance, build strong cultures, and communicate more effectively.
5

A proven system with global reach

The Fascinate system has been used by AT&T, GE, Cisco, and Intel to unlock higher engagement, team synergy, and performance breakthroughs.

The curriculum

What you will learn

Master the Fascinate® system

Understand the seven Advantages and how they shape influence, decision-making, and leadership.

Market yourself with fascination

Build a brand that attracts the right clients and audiences, starting with your own Anthem.

Sell with confidence

Position yourself as an expert and sell Fascinate-based solutions without guesswork on pricing or packaging.

Deliver transformational client experiences

Use the assessment tools, coaching strategies, and facilitation techniques that create real change in a room.

Expand and monetize your certification

Apply exclusive sales scripts, proposal templates, and FCA-only business development strategies.

Fit and contents

Who it is for, and what you get

Who this certification is for

Coaches and consultantshelping clients uncover their unique value
Trainers and speakerswho want to elevate engagement and influence
HR leaders and team buildersimproving workplace communication and team dynamics
Corporate professionalsstrengthening leadership, sales, and client relationships

What is included

Comprehensive FCA training across seven modules. See the breakdown.
The Fascinate® Vault of sales, marketing, and business growth resources
The FCA community for network and support
Official certification and a listing in the FCA directory
Ongoing access to workshops, office hours, and advanced learning
40% discount and affiliate opportunities on all How To Fascinate products

The path

How it works

Apply for the FCA training program. A short form about your work and your goals.
Schedule a call with a How To Fascinate team member to see whether it is the right fit.
If it is a win-win, register and begin training with the next cohort.
Implement the Fascinate system with your clients, teams, or organization.
Scale your business, influence, and income.

From the cohorts

What FCAs say about the program

I was blown away by the depth of the training and all the resources you get as an FCA. I am a master trainer for a national parenting program and I have attended a lot of trainings as an attendee. This was hands down one of the best experiences I have had. When I consider that it was held in a virtual environment, it makes it even more fascinating that it was so well done.

Madelyn Ridgeway
Fascinate Certified Advisor

The community and support are top notch, the system and products are even more beneficial than I knew, and the possibilities of how to integrate Fascinate into my work are broader than I expected. Incorporating Fascinate into your existing offering helps you differentiate in a highly competitive space. I am thankful I made the time to take it.

Jes DeShields, Ph.D.
Fascinate Certified Advisor

The value to my business has been a game changer. I get to wake up every day and help extraordinary women and men build exceptional personal brands, and help teams level up by understanding the Advantages across the whole team. I am proud to be part of such an elite group of coaches.

Toi Sweeney
Fascinate Certified Advisor

As one of the first people to be certified, I saw it as my role to bring Fascinate to the marketplace. I use the Fascinate Test in many of my engagements and plan on teaching many more workshops. The impact on my business has been significant and positive.

Robyn Sayles
Fascinate Certified Advisor

This training is unlike others. It has a high touch and interactive component that keeps you engaged. Longer, more frequent classes meant we could get started immediately. You learn the importance of creating an Anthem, the benefits of a team heat map, and ideas on what to charge and how to package your offers.

Darlene Willman
Fascinate Certified Advisor

Training agenda

Seven modules, live and interactive

Expect high-energy, live sessions that get to the heart of what makes you and your clients fascinating. Open any module to see what it covers.

Module 1Welcome

Introduction

Module objectives
Welcome from Sally

Getting started

Day in the life of an FCA
Success path roadmap

Foundation elements

Program objectives and structure
Sally Hogshead background
Foundation of fascination
Research basis (Kelton study)

Core concepts

Three core threats
Self-assessment group activity
30, 60, 90 day action plan

Module 2Learn

The Fascinate system

The seven Advantages overview
Interactive Advantage identification exercises
Advantage combination scenarios

Advanced understanding

Understanding Archetypes
Primary and secondary Advantages
Dormant Advantage
Double Trouble concept
Troubleshooting guide

Communication framework

Communication patterns
Real world case studies
Practice exercises
Common misconceptions
Knowledge check assessments

Module 3Promote

Personal brand development

Personal brand audit tool
Anthem development process
Digital presence checklist

Marketing strategy

Social media strategy guide
Content creation templates
Content calendar
ROI measurement tools
Success stories database

Implementation

Anthem statement creation
Personal brand integration
Marketing applications
Template library
Progress tracking tools

Module 4Sell

Product knowledge

Complete product portfolio
Value proposition development
Package creation guide
Pricing strategy guidelines
ROI calculator

Sales tools

Discovery call scripts
Proposal templates
Objection handling scripts
Client needs assessment tools
Land and expand strategy
Follow-up system

Business development

Affiliate tools and portal
Commission structure
Marketing materials
Link generation
Success metrics framework

Module 5Serve: training teams

Preparation

Workshop planning templates
Pre-training assessment tools
Room setup guidelines
Virtual training best practices
Hybrid event management
Pocket guides

Delivery

Interactive exercise library
Facilitation tips videos
Group management techniques
Heat map creation and analysis
Activity implementation

Evaluation

Post-training assessment
Feedback collection system
Quality standards checklist
Workshop evaluation methods
Continuous improvement tools

Module 6Serve: coaching

Coaching framework

Session templates
Progress tracking tools
Client goal setting framework
Ethics guidelines
Boundaries setting guide

Client management

Individual coaching techniques
Group coaching dynamics
Team coaching methodology
Crisis management guidelines
Client relationship management

Module 7Expand

Resources and support

FCA Hub access guide
Technical support system
Community engagement tools

Professional growth

Business growth strategies
Niche market development
Continuing education

Community and impact

Best practices
Integrated support systems
Buddy system pairing
Monthly virtual office hours and accelerator program
Fascinate Vault reminder

Conclusion

Gratitude and encouragement
Different is better than better

Ready to become a Fascinate® Certified Advisor?

Start with the application. If it looks like a fit, we will schedule a call and talk through the next cohort.

Apply now

Questions first? Contact the team.